Animation as a leading 2019 trend

Architecture has evolved continuously over the past few decades, with virtual design leading the way forward. The future of virtual architecture will continue to expand with disruptive technology, and while we might not be colonising Mars, we can be excited about the future of architecture in   2019. While many industry trends have surfaced over the past few decades, animation continues to steal the limelight and remains the leading 2019 trend to adopt.

An architectural animation is a short computer-generated clip that includes buildings, landscaping people and objects. Unlike renders, animation demonstrates a series of hundreds or thousands of still images. These images are assembled and played back which produces a movie-like effect. This process allows an audience to see any virtual environment and effectively convey a future reality to clients. It is currently one of the most dynamic and fast-growing industry skills in the world and has added a new depth to the client-architect communication conundrum.

The construction, design and property market has drastically shifted from its traditional methods, paving the way for new, exciting ways to engage with clients. While the ever-changing role of architects keeps transcending to new heights, one thing is sure; adding animation to design renders has opened the door to immersive architectural engagement.

It is easy to understand why this is a growing trend in the industry, and why 2019 will see more companies approach animation in their 3D rendering. Not only is animation user-friendly it also provides an accurate visual representation of a development. An impressive animation is the cornerstone of virtual design and is the new frontier for innovative companies.

While architectural animations are considered to have a bright future and provide opportunities for the industry, the real hero for 2019 will be cinematic animations. These animations tell a more in-depth story and convey meaningful messages to its audience. We previously emphasised the need to harness tools that improve the client-designer relationship, and through perfected cinematic animation, clients will finally be able to feel at home in your animation.

This trend will not only enable better communication it will also bolster your marketing efforts. Social media marketing has allowed companies to project their products and services into a virtual hub and as architectural visualizers, it is a tool we harness. A cinematic experience will enable content to evoke enough emotions to give it the best possibility for viral distribution.

2019 will see sophisticated technology immerse itself in the virtual world demanding companies to keep their innovative edge alive. We believe that the eyes should not just see 3d animations, but the heart should feel it and stir the emotion of your future realities.


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