3D architectural rendering is a sweeping phenomenon in many industries. Immersed in a world of technology, innovation and creation, the effects of this influx of technology in the architectural industry has created a far-reaching ripple effect. This effect continues to influence the way clients view these representations and continues to shift a client’s technological expectation.

Architecture and technology are intersecting at a precarious crossroads. Both architecture and design are applying research and technology to illuminate the skill and meticulous detail in every project. From digital drawings to animations, to construction and development, digital architecture is achieving better results through 3D architectural rendering.

While we continue to evolve in a digital revolution, computers are becoming a reliable partner in innovation. Almost 40% of the global population has access to computers and the internet, with the number increasing every day. This sample set of over 3 billion people, shows the influence emerging technology has on the population and in turn the power it can have when used by architects, designers and artists.

The demand to digitise is constantly pressuring industries to adapt their processes, and in the architectural world, 3D rendering and visualisation is changing the way we view architecture. Rendering has become a niche skill in the industry, resulting in a craft that continues to redefine the way we see virtual reality. Clear-than-life imagery pulled from a digital stronghold straight in your eye holes has demanded change within the industry.

Architecture and design are changing the experience clients have with projects. Draping a client’s senses in a virtual experience creates a visualisation that is relatable and importantly, understandable. These experiences have added a new depth to the industry, and the manner in which architects communicate with their clients.

3D rendering will continue to add value to the architectural industry. Architectural representations will change; however, the impact will only benefit clients, designers and architects alike. By saving time, money and effort, 3D rendering and visualisation takes the world of imagination and makes it into a tangible, realistic project. The effects of this digitisation will transform the methods of communication in the industry and will continue to improve the skills within the profession.