The role of 3D Walk-throughs and Flythroughs

Real estate marketing has evolved into a virtual hub of possibilities. Gone are the days of booking appointments and travelling to see architectural plans that make no sense to you. Gone are the days of feeling disillusioned with the seemingly spacious kitchen on a website and the unfortunate reality of a dark room with just enough space for a fridge. Virtual renders have revolutionised the way we view properties online and have given us the ability to be fully immersed in a feature without physically being inside.

Through the continual evolution of technology, we find ourselves in an era of virtual tours, walk-throughs and flythroughs. These experiences have improved the sales process and bolstered developers investments. While many techniques in this evolving industry are present in digital renders, it is walk-throughs and flythroughs which are most common in digital real estate marketing.


Digital walk-throughs are synonymous with real estate marketing. Walk-throughs give viewers – through a 3D rendering program – a virtual electronic presentation of the property, construction or development ( it is also often used to sell properties that already exist). This type of visual display is advantageous to manufacturers, property designers, land engineers and developers. This form of animation empowers property sellers to describe a property fully in a digital realm.

Walk-throughs emphasise the various intricacies of the interior spaces of developments. It uncovers the broad perspectives of the internal architectural aspects such as floors, textures, roofing materials and light fittings. While a walk-through focuses on the interiors of a development, flythroughs concentrate on both – interior and exterior –  giving more information for a viewer to see.


Flythroughs offer potential clients the opportunity to see the entirety of an area from a distance away. Your audience can view an entire region, experiencing the context of the buildings in its space. Flythroughs navigate across an area through panning left and right, zooming in and out as well as spinning to allow a full 720-degree voyage through the development.

While flythroughs offer clients more information about the site they are interested in, it can often lack elements of excitement. Incorporating snippets from your flythrough content into your animated videos solidifies the overall developments to your viewers. To present a fully immersive video to your audience, it should integrate renders, flythroughs and animations.

At Vizform we believe in transforming a concept into a tangible vision through the incorporation of walkthroughs, flythroughs and animations. We believe in offering our clients projects that suit their needs and demonstrate the conceptual leap between 2D architectural plans. We are proud to harness the power of 3D visualisation technology and rendering to transform all your architectural needs.


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