Finding the Art in Virtual Architecture

Advances in virtual architecture are continuously redefining the limits of modern design. With principles that once divided the internal from the external and the rural from the urban, this new wave of understanding is reshaping the world of architecture. As design and technique continue to evolve, the industry is undoubtedly beginning to discover the art in architecture and find its place as an art form in the modern world.

Virtual architecture has filled the communication gap between the architect and their client since its inception. Instead of spending hours trying to put to paper a client’s needs and ultimately running into snags when the building is complete, the virtual component allows a client to view their design before any bricks are laid. From virtual walkthroughs, tours, and renders, architects canutilise their craft in a new digital sphere.

Through the years the ongoing debate in the industry has culminated in two groups of thoughts around architecture as an art form. Some have been clear their definition, by arguing that the technical and foundational aspects that architecture serves make it less an art form and more a necessary component in everyday life. Others have argued that while mundane architecture can be viewed as economical, functional and rarely reflecting aesthetic taste, great architecture is a work of art which is stimulating, awe-inspiring and often noted in history books.

Art is defined as, “the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.” This definition has long referred to a finite number of industries, and with the introduction of virtual architecture, the public has become increasingly aware of the human creativity in these designs. This plays a pivotal role in creating virtual homes, 3D walkthroughs and renders which have far superseded any expectations of technical drawings and buildings in traditional architecture. A virtual component has allowed – even the sceptics of architecture as an art form – to experience lines, shapes, and building design as an expression of art.

As virtual reality radically transforms the architectural world, we can see the art form materialise. The material realisation of artistic purpose and concepts has found grounding in the creations of homes, without laying bricks in reality. Virtual architects, likeVizform, have become the artists of the modern design world by shaping the future through the emotional connections between dreams and reality. Virtual architecture enables people to view their future through a meticulously designed window.

While renders, virtual reality, and virtual architecture open the door to opportunities not yet envisioned, “the client, the consumer, the amateur of art, need not be intimidated by the technical language of the professional architect”, because while traditional artists speak in a language dedicated to their craft, so does the architect. Their work is necessary for both the foundation of societies and modern construction and is especially worthy of artistic praise.

At Vizform, we continue to illuminate the art of architecture through our uncompromising pursuit to shape the future and transform a concept into a tangible vision. Constructing a view of reality before it is built is an art, and at Vizform we view our work as the continuous artistic expression of light, colour and architectural excellence.


The Vizform team travelled to Vienna for the d2 conference – find out more about the meeting of artistic minds here


Vizform is the product of hard work, dedication and immense talent. Find out more about CEO, Ben Pretoriusand COO Ryan Keyzer here.


Futuristic in design


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