The relationship between Social Media and Virtual Architecture

Follow. Like. Comment. Share.

Follow. Like. Comment. Share.

Follo… and so the wheel of social media spins during a day online. The evolution of digital applications and social media platforms have introduced the virtual architectural world to a bold new partner. Property marketers are engaging with social platforms such as Facebook, Instagram, LinkedIn and YouTube (and many more) in ways that call on the imagination of virtual architects and open the world of 3D visualisation to a broader, enthusiastic audience.

Real estate companies – both big and small – are using social media channels to advance their portfolios and ultimately to promote their listings. To differentiate one property company from another, the golden door of opportunity swung open for 3D virtual architects. The key to competing online requires a convincing product (listing), fantastic copy and likable imagery; however, in most development phases, developers are unable to connect the architectural plans to the potential buyers emotionally.

The immersive capabilities of architectural rendering and animations nurture the emotional connection to a project. The multi-dimensional virtual experience is an integral part of modern property marketing and demands more practical and accessible information to the broader audience.

Property Marketers and Social Media

3D rendering is seamlessly bridging the gap between 2D Drawings and potential buyers adding a wave of clarity and understanding to the renders. While the process has enabled architects and designers to play with new ideas, avoiding the constructs presented by flat drawings it has also revolutionised the purpose and placement of these renders. Social Media has triggered an evolution within most of the industries and with property marketers desperate to rise above the technological noise CGI animations and 3D renders are perfectly positioned to demonstrate the creativity of developments.

Social Media connects creative professionals with shared interests. These interests cultivate informed insights on worldwide trends, developments in architecture and offer a valuable opportunity to engage in collective interdisciplinary discussions. This intricate level of engagement is pivotal in the virtual architectural industry as it connects competition to collaborators, friends to foes and breathes creativity into the design process.


Architects are natural storytellers. They – like actors – develop a narrative to guide them through the design process. The art is creating a story that connects your client, your project and your design. Social media is the ideal tool to allow audiences to hear your story, while “walking or flying” through a render. Architectural storytelling is pivotal to the development of meaningful spaces and messages. Social Media demands a shareable story, and its users crave to listen. Cinematic elements that feature in animations continue to add value to audiences through its distribution on social media.

“The future of architecture lies in the hands of 3D rendering, and while we continue to immerse ourselves in an era of digital design, the bar continues to be raised for virtual social experiences. These virtual experiences are the unhindered exploration of human creativity and technology.” – Vizform

At Vizform we are proud to have worked on developments such as; The Kings, The Estate, Strand Beach, Steenberg Green, Labotessa, Sandton Gate apartments, Bakoven Cottage, Marina Edge, Polo Village and more.

We understand that your potential buyer needs a tangible, emotive connection and 3D renders and animations that improve your property marketing strategy, impacting your profits. We believe in empowering you to engage with the entire spectrum of client needs including the importance of content for social media. For more information about how we can help improve your property marketing contact us today.


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